The car market in Georgia has changed significantly in recent years. Vehicle imports have increased, new customs regulations have been introduced, and the number of buyers continues to grow year after year.
Many people purchase vehicles at the wrong time and end up paying more than necessary. Below, we will discuss the main factors that influence price fluctuations in the local market.
Why Do Car Prices Change Depending on the Season?
Car prices are influenced by several factors at the same time. These include supply and demand, import trends, customs duties, and seasonal purchasing behavior. These elements often affect the market in different ways.
Georgia’s automotive market is largely based on imports. Vehicles are mainly imported from the United States, Europe, China, and Japan. As a result, car prices in Georgia are connected to global market trends, although local seasonal cycles also have a significant impact.
Spring: The First Wave of Demand
During this period, car prices usually begin to increase. Sellers recognize the higher number of potential buyers and adjust prices accordingly. Those purchasing a vehicle in spring often pay 5–10% more compared to the winter season.
In addition, a new regulation introduced in 2026 significantly increased excise tax rates for vehicles older than six years. Some buyers are selling older models purchased before the new legislation, while others are looking for vehicles manufactured after 2020. As a result, a noticeable price difference has emerged between these two segments.
Summer: The Peak Season for the Market
The period from June to September is traditionally the time of the highest demand. During these months, many people return from vacations, start new jobs, or experience other life changes that increase the need for personal transportation. As demand rises, the market becomes more competitive.
Purchasing vehicles from U.S. auto auctions is usually more expensive during summer. In May 2026, the Manheim Index reached 213.1 points, representing a 3.8% increase compared to the previous year. The U.S. wholesale market, which supplies a significant portion of vehicles imported into Georgia, typically becomes more expensive in spring. These changes are reflected in vehicles arriving in Georgia two or three months later.
Summer is also the period when demand for electric vehicles grows significantly. Electric vehicle imports increased by 83% in 2025, and this trend continues in 2026. New customs regulations exclude electric vehicles from certain restrictions, creating more favorable conditions for buyers in this segment.
Autumn: The Period of Price Stabilization
October and November are relatively calmer months for the car market. Demand slightly decreases, sellers focus on reducing existing inventory, and prices become more stable.
Importing cars from the United States during this period is often associated with lower costs, as wholesale markets adjust after the summer peak.
Many Americans replace their older vehicles with new ones during summer, which leads to increased inventory and a wider selection at auctions during autumn.
Winter: The Most Favorable Buying Period
From December to February, demand is traditionally at its lowest. During winter, vehicle sales in Georgia decrease, and as demand falls, prices usually decline as well. On local car markets, prices during this season can be 7–12% lower compared to summer.
At the same time, vehicles imported from U.S. auto auctions during winter often provide buyers with better opportunities, as competition among purchasers is lower and sellers are more flexible with pricing.
Customs Regulations and New Rules: Understanding Price Changes
The new excise tax regulations introduced in 2026 are structurally changing Georgia’s automotive market. Taxes on vehicles older than six years have increased fivefold. Naturally, the share of vehicles manufactured after 2020 is expected to grow, and prices in this segment are likely to rise.
Seasonal patterns play an important role in the market. Buyers who understand these cycles can secure better deals and save money. Autumn and winter are generally the best periods for purchasing a vehicle, while spring and summer are the most expensive seasons.
At the same time, new customs regulations are reshaping the market structure, which also affects seasonal pricing trends.
Carmark has been operating in the auto import industry for more than 20 years. The company helps customers make the right decisions by considering the specific vehicle model, market conditions, season, and budget. For more information, contact the professionals at Carmark.
